Benchmarking & Claim Validation
Yamaha Speaker's Audio Benchmarking & Ad Claim Validation
Led an end-to-end audio testing, competitive benchmarking, and performance validation initiative on behalf of AMAYRAH Research and Development. The primary objective was to evaluate multiple commercial speaker systems against competitor models to back ad copy claims with both objective data and subjective acoustic testing. Following comprehensive analysis, two primary models were officially approved: -Yamaha VS4W Surface-Mount White PA Speaker -Yamaha VS6 Series Surface-Mount White PA Speaker (Indonesian Variant)
Architectural Overview & Implementation
Technical Approach & Methodology
1. Objective AI Benchmarking System (Python-Based)
Collaborated with the backend engineering team to architect and execute a custom Python-based AI sound evaluation framework.
-Signal Processing & Feature Extraction: Developed algorithms to measure acoustic performance, clarity, frequency response, distortion levels, and signal fidelity.
-Competitive Analysis Pipeline: Automated comparative scoring between the target Yamaha speakers and market competitors to establish data-backed performance metrics.
-Ad Claim Verification: Leveraged the AI evaluation outputs to substantiate consumer-facing marketing and performance claims scientifically.
2. Subjective Listening Tests & Testimonials
-Sound & Acoustic Testing: Executed controlled sound field tests across various acoustic environments to assess real-world performance, dynamic range, and vocal projection.
-Executive Testimonial: Conducted personal testimonial evaluations, providing expert qualitative feedback on clarity, aesthetic integration, and dynamic performance to complement the objective AI metrics that is used for their Ad & Marketing.
Key Deliverables & Outcomes
-Approved Hardware Selection: Formally validated and selected the Yamaha VS4W and Yamaha VS6 (Indonesian Variant) surface-mount PA speakers for high-fidelity deployment in standard to Bangladeshi Environment(Indoor & Outdoor).
-Verified Ad & Claim Copy: Generated verifiable data points enabling compliant, evidence-based advertising statements.